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That viral burger ad that made Mar Roxas cry

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The latest holiday ad of Jollibee has hit the right spot, tugging at viewers heartstrings with its bittersweet scenes.

Former Interior and Local Government Secretary Mar Roxas is among the viewers who turned emotional after watching the ad titled “Pamasko” by the local burger company.

“Just saw the Jollibee pamasko ad. Wow naluha ako. Gonna have chicken joy for dinner,” the former senator tweeted.

Jollibee responded to Roxas’ tweet, extending its Christmas greeting to his family.

“Thank you for watching, sir! We wish you and your family a joyful, crispylicious and juicylicious Christmas!” it tweeted.