You’ve probably watched one or more of those ads by now.
The political advertisements in expertly-rendered color featuring ever-smiling politikos doing some form of public service, advocating for a cause or flanked by an adoring throng of people.
The period for the filing of certificates of candidacies has not even started, yet at least a dozen politikos have flooded the airwaves— whether on TV or radio— with their ads.
Manila Bulletin entertainment columnist Nestor Cuartero has listed the politikos whose ads he has spotted on air, which we in Politiko paired with their rumored political plans:
Interior Secretary Mar Roxas (for president)
Vice President Jejomar Binay (for president)
Davao City Mayor Rodrigo Duterte (for president)
Sen. Alan Peter Cayetano (for vice president)
Leyte Rep. Ferdinand Martin Romualdez (for senator)
Technical Education and Skills Development Authority Director Joel Villanueva (for senator)
Sen. Ferdinand “Bongbong” Marcos Jr. (for president or vice president)
Former Sen. Panfilo Lacson (for president or senator)
Former Energy Sec. Carlos Jericho Petilla (for senator or Leyte governor)
Philhealth Director Risa Hontiveros (for senator)
Health Sec. Janette Garin (for senator)
Manila Vice Mayor Isko Moreno (for senator)
With most of the aforementioned politikos incumbent government officials, curious critics can’t help but wonder if they dipped their hands into public funds to pay for the ads, some of which have been aired as early as the first quarter of 2015.
After all, none of the ads have explicitly asked the audience to vote for the featured politiko, but only show a candidate making a public service announcement, or making papogi/paganda on camera.
TV commercials don’t come cheap, with a 15-second spot on primetime fetching a rate of at least P250,000, while a 30-second ad is priced at 500,000 upwards.