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Gordon wants total ad ban for politikos running for nat’l positions. Here’s why

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Former senator Richard Gordon has proposed banning any candidate aspiring for a national office from placing advertisements on television, radio, and print during the campaign season and instead be given the chance to present their platform in public fora to be organized by the Commission on Elections (Comelec).

In a Facebook post, Gordon said he’s wary of politikos’ ads because of the strings they usually had to pull to source funds needed to release them on any medium. He noted that a single airing of a 30-second ad on television costs a minimum of P500,000, and the amount is expected to go up closer to the actual election day.

“Habang papalapit ang halalan, tataas pa ito. Saan manggagaling ito? Samakatwid, manghihingi sila (politikos) ng salapi sa mga malalaking negosyante o kanino man na mayroong malaking yaman legal man o hindi ang pinanggalingan. Ano ang resulta? Di pa nananalo meron na silang utang na loob at kapag nanalo, dahil sa ganitong kalakaran, ang mga nagsipagbigay ay babawi,” he said.

Gordon, who placed 13th in the 2013 senatorial race, said the public will end up as “losers” in an ad-filled campaign season since winning candidates will be beholden to their benefactors instead of serving their constituents.

As a cheaper alternative, the former senator suggested that candidates for national positions— president, vice president and senator— be given the chance to promote themselves in public fora to be held nationwide.

“Dapat ipagbawal na ang lahat ng uri ng advertising sa radio, telebisyon at print at obligahin na humarap at maglahad ang mga kandidato ng kanilang plataporma sa mga publikong harapan o symposia na maaring gaganapin sa lahat ng lalawigan sa buong bansa.Dapat ilathala ang kanilang mga CV para makita ng lahat ang kanilang kwalipikasyon, kakayahan at mga nagawa para sa bayan,” he said.

Gordon said having the candidates present their platform in public symposia will be better because the audience will have the opportunity to ask them relevant questions. He said the fora should be covered by the media and aired live nationwide.

“Dapat bigyan ng pantay-pantay na newspaper space at airtime sa radio at TV ang lahat ng kandidato. Sa ganitong paraan, makikilala ng mga tao ang mga kandidato at magkakaroon sila ng tunay na basehan sa pagpili na dapat ihalal,” he said.

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