Ping compares Otso Diretso to Platters: We remember the band but not the members
Did Otso Diretso make a bad move when it focused on building a brand name of the team instead of its eight candidates?
Senator Panfilo Lacson has found a flaw in the opposition’s election strategy, reminding them that the Platters was a poplar band but audience hardly remember the names of the band members.
“Otso Diretso: We may have heard of “The Platters”, a popular band of the ‘50s. They were singing beautiful songs together, even individually. Did their audience even care to know the names of the band members? Just a thought,” he said.