The bible of Philippine politics

Love local! Duterte proudly wears ‘Ibarra’ watch for Russia trip


President Rodrigo is shunning expensive watches for his much awaited meeting with Russian President Vladimir Putin in Moscow this week.

Duterte will instead be showing off in Russia a watch made by the local brand Ibarra.

In his pre-departure speech in Davao City Monday (May 22), the President heaped praises on the Filipino watchmaker.

“I’m wearing a truly Filipino product. It’s called Ibarra… It’s assembled in the Philippines. It’s an elegant one, very nice,” he said.

Duterte said he will be wearing the watch “proudly” in Russia as a Philippine product.

Sinuot ko ngayon at wala akong ibang dinala,” he said, adding that Filipinos should also try on an Ibarra watch for themselves.

He said Filipinos should be at the forefront of promoting locally made products.

“If we do not promote our products, who will? Eh di tayo na mismo,” Duterte said.

The brand is named after the iconic protagonist in Dr. Jose Rizal’s novel, “Noli Me Tangere.” According to its website, the watches are assembled in Manila using “world class materials.”

The timepieces are designed and developed by a group of young Filipino entrepreneurs led by Nico Moreno.

Watches under the Rizal collection are sold for P8,495 to P8,995 while those in the Plaridel collection are in the P15,000 to P16,000 price range.

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