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Politiko Global

Facebook as an election weapon, from Obama to Trump

The use of Facebook data to target voters has triggered global outrage with the Cambridge Analytica scandal. But the concept is nothing new: Barack Obama made extensive use of the social network in 2008 and stepped up “micro-targeting” in his 2012 re-election effort.

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Politiko Global

Facebook as an election weapon, from Obama to Trump

The use of Facebook data to target voters has triggered global outrage with the Cambridge Analytica scandal. But the concept is nothing new: Barack Obama made extensive use of the social network in 2008 and stepped up “micro-targeting” in his 2012 re-election effort.

Read Full Article »

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