Tiba-tiba Kapamilya! Nearly half of Duterte’s campaign budget went to ABS-CBN
The camp of President Rodrigo Duterte knew just how wide the reach of ABS-CBN was that his campaign managers devoted close to half of his campaign budget in 2016 to ads shown on the Kapamilya network.
Duterte’s Statement of Contributions and Expenditures (SOCE) for the 2016 elections showed he spent P371.46 million for his presidential campaign.
While the Duterte’s camp didn’t provide a breakdown of how the money was spent, the statement of ABS-CBN president and Chief Executive Officer Carlo Katigbak at the recent Senate hearing on the network was telling.
During the February 24 hearing, Katigbak said Duterte placed an order for P117 million worth of national ads and P65 million worth of local ads.
Katigbak said ABS-CBN aired all of Duterte’s national ads but failed to air about P7 million of his local ad placements. This means the then-Davao City mayor spent a total of P175 million for ads which aired on the Kapamilya network, or 47 percent of his campaign expenses.
Duterte ranked fourth in a five-way presidential race in terms of campaign spending. Senator Grace Poe spent the most for her campaign with P510 million, followed by former senator Mar Roxas with P487 million.
In third place was former Vice President Jejomar Binay with P463 million and in last place was the late senator Miriam Defensor Santiago, who spent P74.6 million.