Senator Bongbong Marcos left his vice presidential rivals huffing and puffing in the first seven days of the campaign period.

Based on the Politiko-VOX Ranking from February 9 to 15 2016, Marcos cornered an average of 47 VOX points.

Trailing behind is Senator Chiz Escudero with ‎16 VOX points.

Tied for third and fourth places are Senators Antonio Trillanes IV and Alan Peter Cayetano with 10 VOX points apiece.

In fifth place is Camarines Sur Rep. Leni Robredo with 7 VOX points.

Senator Gringo Honasan chalked up zero VOX points during the period.

Social media and Web news are expected to play a major role in this year’s election campaign as‎ Internet penetration in the Philippines has climbed to close to 50 percent from less than 10 percent in the last presidential derby in 2010.

For a breakdown of the VOX scores, please contact Bob Gantuangco at ‎vox@techcellar.com. We provide invidual subscriptions and full-time analysis reports for campaign teams.

What is Politiko-VOX?

Politiko VOX is a real-time online tool that measures the Social Media Impact of political campaigns. The consolidated data are pulled from various sources such as popular Philippine news websites, Google search, social networks – Facebook, Instagram and Twitter.

VOX points are derived from our ‎Net Impact Rating ‎based on the candidates scores generated from these data points: Vox Sentiments (Approval Rating), Share of Voice (Reach), Media Visibility (News Push and Pull).

Vox Sentiments uses a special algorithm that analysis the tone of online interactions among social media users and also with the online news websites and pages.

Share of Voice is computed by aggregating social media likes (thumbs-up) count, campaign interactions or mentions, followers, tweets and retweets, social network posts, news website coverage, etc and the latest search results, Politiko VOX can determine the reach or share of voice of a particular candidate.

Media Visibility is weighted measurement of frequency of news highlights on a particular candidate on online news articles, pages and search results.