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What’s in for me? Palace using comics, videos, social media to promote ASEAN 2017

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Malacanang will be using videos and comics to generate the public’s interest in the Association of Southeast Asian Nations (ASEAN) as the Philippines assumed chairmanship this January, Presidential Communications Operations chief Sec. Martin Andanar said during a briefing on Thursday (Jan. 5, 2017).

“In January 1 this year, the Philippines officially assumed the chairmanship of the Association of Southeast Asian Nations or ASEAN for the year 2017,which also happens to coincide with the 50thanniversary of ASEAN,” Andanar said.

He added that the milestone event is an occasion for ASEAN “to reflect on its success and achievements during the last 50 years and to prepare for the new challenges ahead in our region.”

As one of the five founding members of ASEAN, Andanar said Philippines has always been at the forefront of pushing for what is best for the region and its peoples. ASEAN itself is the fulcrum in which the current regional security architecture balances.

“We look forward to a year that is both a challenge and a privilege and the attention of the region and the world is on the country as Chair of ASEAN 2017,” he said.

The PCOO is the lead agency in the conduct of roadshows around the country while the public can also abreast themselves about ASEAN-related events through the social media pages with the official hashtag: #ASEAN2017. For Facebook, it’s For and our Instagram account is @ASEAN2017.

Andanar echoed the ASEAN’s vision to people-oriented and people-centered where the Philippines prioritises health and nutrition for ASEAN citizens and the social protection of women and the elderly and disabled.

“We will also focus on the rights of our migrant workers and how we can ensure that they will not be exploited or mistreated,” he said.

On the areas of peace and stability, Andanar urged all the ASEAN members to work together to keep the peace to stop the proliferation of illegal drugs and to stop the proliferation of terrorism.

For maritime security and cooperation, he batted for the need to ensure the protection our seas. “Our fishermen and individuals who use these waters must be able to enjoy their rights and perform their tasks without feeling insecure about their safety,” he said,

Due to the importance of shipping and seaborne trade in the region, Andanar explained that there will need to conduct a series of workshops and dialogues to strengthen maritime security and cooperation.

He said the Philippines will also ensure that there will be innovation-led growth by promoting entrepreneurship especially micro, small, or medium enterprises. It will help employ or we will help employees become business owners, while our businessmen are encourage to go digital in order to compete globally.

For a more resilient ASEAN, Andanar said the Philippines will encourage and support further efforts in the region to help reduce the impact of climate change among ASEAN-member countries.

“We know that storms, droughts, and other natural catastrophes are impossible to prevent, but if we boost our region’s contingency capabilities and risk management programs, we can make ASEAN disaster-resilient and adaptable to climate change,” he said.

Since ASEAN is a model of regionalism and a global player, Andanar said the Palace will be supporting in hearing out important issues and concerns by all member-countries for the sake of the majority. ” We are stronger together. Our unity gives us better influence in addressing critical issues that serve the world,” he said,